This unit describes the skills and knowledge required to effectively plan engagement with a preferred target audience on social media.

It applies to individuals working in a variety of marketing and communications occupational roles who have responsibility for developing social media plans and facilitating social engagement on behalf of a business or organisation.

No licensing, legislative or certification requirements apply to this unit at the time of publication.

You may want to include more information here about the target group and the purpose of the assessments (eg formative, summative, recognition)

List each assessment task's title, type (eg project, observation/demonstration, essay, assingnment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice	Yes	No	Comments/feedback
Identify and review relevant client or organisational requirements for product, brand or organisational engagement in social media
Identify and specify the characteristics of the target audience
Research and document online habits of the target audience and deliver to appropriate personnel in accordance with organisational policies and procedures
Model the typical journey of the target audience across devices, platforms, sites and applications
Identify common responses to triggers and interventions on social media platforms and applications
Conduct market research with users on preferred and avoided behaviours on social media
Evaluate market research to identify the attention span and retention characteristics of alternative content types and engagement patterns
Document research results and deliver to appropriate personnel
Select preferred social media platforms and applications to meet organisational/client and audience requirements
Select content and engagement interventions relevant to the target audience, in line with organisational strategies
Set measurable metrics for successful performance on social media, in line with organisational strategies
Optimise the use of positive viral and other self-generating expansion techniques
Identify any risks in the plan to integrity of brand and message, and trust of target audience
Develop relevant content and schedule release to maximise attention of the target audience
Engage with target audience on chosen social media platforms by offering personalised responses to target audience questions, comments and reactions
Review and apply third party tools to automate the engagement process when possible
Apply measurable metrics for posts, responses and updates
Maximise cross-platform, device, site and application engagement for effort using suitable tools and techniques
Develop a plan for regular review of performance using a social analytics service
Review and identify gaps in performance against requirements and adjust as necessary, in line with organisational plan
Evaluate and report on social media engagement effectiveness, delivering to relevant personnel

Assessment Cover Sheet

BSBMKG537 - Develop a social media engagement plan

Assessment task 1: [title]

Student name:

Student ID:

I declare that the assessment tasks submitted for this unit are my own work.

Student signature:

Result: Competent Not yet competent

Feedback to student

 

 

 

 

 

 

 

 

Assessor name:

Signature:

Date:

Assessment Record Sheet

BSBMKG537 - Develop a social media engagement plan

Student name:

Student ID:

Assessment task 1: [title] Result: Competent Not yet competent

(add lines for each task)

Feedback to student:

 

 

 

 

 

 

 

 

Overall assessment result: Competent Not yet competent

Assessor name:

Signature:

Date:

Student signature:

Date: